Our Story

Founded in a converted warehouse in late 2017, FitMe Clothing is an independent streetwear label based in London. Creative Founder Tex-Roi McKay embraced his life passion for fashion by creating unique eye catching collections that empower confidence to our customers. When you look good you feel good and 'Feel Good Fashion' is what we live by.

'In a crowded marketplace we wanted to offer more than just designs that are comfortable to 'Netflix and chill' in, our goal is to develop London-centric collections inspired by our customers.'  Explains CEO Tex-Roi McKay

Our Mission

We help 'fashion conscious' dancers and music creatives to elevate their confidence, style, and individuality through our statement streetwear collections.

 Our Values

Fast throw away fashion is definitely not our style. With over 75% of our collections made in the UK by our small in-house team. Each piece is considered personal to us, therefore should feel personal to you. Our fabrics are carefully crafted and not mass produced. So you can be confident that our ready to wear pieces are built to last. Giving you the exclusivity you deserve, whilst promoting fair trade and sustainability as part of our processes.

From the organic cotton fabrics we develop within our collections to the biodegradable packaging we use. Discover more about our ‘Feel Good Fashion’ today and let us know if you have any questions.

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Discover more Streetwear styles to keep you looking fresh like Orange Juice;)

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