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Whitechapel Photo Shoot (Pt 2)

Photo shoot part two took place at 69 Drop Studio on the 5th May. The last shoot prior to the long awaited website launch in June. It was a great opportunity grow the ‘Fitme Family’ and bring in some new faces to mix with the existing ones’. ‘Continuouss Visuals’ director Daniel Nicoletti was the main photographer on the day, supported by two talented photographers in Nicholas Di Santo and Daniel Wilkinson. The vibes and mood of the day captured on film by the award winning (Edinburgh Film Festival) Paul Shammasian. Great time to showcase what’s coming this summer for Fitme Clothing!

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Amsterdam Family – Street Promo Video

In life I believe we meet people for a reason. Nothing could be more true than the Fitme Family in Amsterdam. From the initial meeting of one great creative call Daniel Nicoletti. Whom has opened a whole network to other likeminded, hungry and talented individuals. They decided to have fun getting to know the Fitme Clothing brand up close and personal through a fun street dance video and the first for Fitme Clothing.

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East London Street Shoot

The buzz I got from having my first street shoot in the heart of East London where it all began for me was indescribable. No question it was the coldest day of the year thus far but what better way to showcase some of the great hoodies and sweaters from latest collections, with unique designs. With a few glitter pieces to add that extra sparkle to the backdrop graffiti streets of Shoreditch.

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Whitechapel Photoshoot

Due to the overwhelming response of our first photo shoot in October 2017 it was important to capture the momentum and enthusiasm on my audience. Despite t-shirts being the main focus of the first shoot it was important to appreciate in the growing winter months this would be practical as a primary garment piece and the birth of the hoodies, sweaters and other apparel was born.

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Our First Photo Shoot – We Had A Party!

Ok, so I admit it. I use this project as a blatant excuse to be around as many of my friends as possible

Our first photoshoot was hectic yet so inspiring as this was a sight of what’s to come. As I drew for breath at the end of a long day and reflected on what was achieved, after being interviewed by the Award winning film Director Paul Shammasian.